A few examples of deliverables I've created for clients...

Original watercolor by Kimberly Meuse   All photography provided by  David Meuse

Original watercolor by Kimberly Meuse

All photography provided by David Meuse

Go TO Market Strategy

Deeply experienced as a product marketing manager, I've created complete, comprehensive go-to-market plans that include SWOT analysis, target market sizing, pricing, buyer personas, messaging and positioning, value propositions by persona, and the tactics that support the adopted strategy. I can help you develop a complete end-to-end go-to-market strategy or simply assist with filling in any gaps you may have.

 

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technical content

Writing has always come fairly easily to me. I write content targeted to your desired audience and adjust tone and style accordingly. My portfolio samples include technical and business-focused white papers, blogs, articles, executive summaries, product collateral, web site and landing page content, sales tools, and competitive analysis matrices.

 

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research

I'm adept at googling, distilling and presenting research that addresses your specific information needs. I have lots of experience gathering and incorporating data into executive précis and/ or research summaries that provide the required statistics and source material to create additional deliverables. I can also recommend techniques that will make reports destined for senior management more compelling.

 

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buyer personas

As Adele Ravella likes to say, buyer personas help companies gain insight into customer expectations, align their marketing strategies, and win more business by providing precise information about why buyers buy. I've created buyer personas for several companies thus far and can pursue this endeavor for you.

 

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Customer Profitability Analysis

I have experience delving into customer profitability analysis to evaluate what products are actually profitable to the company and providing viable data to determine what steps can be taken to make these products profitable.